Does SEO matter for every website? And should you really invest in search engine optimization?

If you’ve asked questions like these, you’re in the right place. As experts, we know that the right optimization can make or break a business online. On this page, we’ll explain why it is important, if your businesses needs it, for instance, and offer some resources to help you explore the topic further.

Search engine optimization is one of the most misunderstood and misinterpreted terms in the world of digital marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused business people to devalue its importance as part of a good and solid marketing plan for all types of  businesses.

Let’s start with an explanation of how it works, and how it impacts your website’s rankings in the first place. If you’d like to speak with one of our hamilton experts, you can reach us at 800-484-2145.